Sainsbury’s - When Is A Bargain A Bargain?

Who do you think you are kidding?

This is the coffee we buy regularly and a little while ago we were buying it at Sainsbury’s for £5.50p. Then the price went up to £6.50 and we thought that was pretty steep so we tended to buy it elsewhere, things stayed this way for a while.

Then came “Nectar Pricing” and lo and behold the price to non-cardholders was £6.50p but we lucky few who held the cherished card were then able to buy it at £5.50p and that made us feel great - we were now only paying what we had been paying in the first place!

Whoopee!

The latest is, as you see here, the price has now gone up to a massive £7.40p for those poor souls without a Nectar Card but Yes!, the lucky ones who have a Nectar Card can now buy it a whole 25% cheaper than the full price, just how lucky are we!

Am I alone in thinking this is cynical, letting people think they are getting something 25% cheaper, when in fact it is the same price as it was not long ago and of course, Sainsbury’s will still be making a handsome profit. Do they think we are stupid?